Smith, illustrated by Zach Franzen (with maps by Will Smith), and published by Andrew Mackay of Story Warren, LLC. As a woman in business, grounded in faith, Spence-Johnson intends to continue tapping into her purpose by taking bold risks and turning challenges into opportunities.T he Green Ember series is a succession of middle-grade noblebright fantasy books authored by S. She urges improving daily life by making incremental changes, convinced that this approach will allow one to nurture greatness. Spence-Johnson is keen to pay it forward and excited at the opportunity to make positive contributions to society through charitable work. Therefore, she is thrilled to be launching online courses under the Blue Ember marketing and advertising agency to help clients digitally transform their businesses. However, she believes empowering her clients through educational resources will provide more excellent value. Her company has always taken advantage of digital events, social media, and other digital platforms to increase her brand's visibility and awareness. Spence-Johnson believes this will facilitate superior customer experience and provide greater insight into customers' needs. In the coming months, 744 construction will be launching a design app, which will allow clients to develop a prototype of the concept they envision using a user-friendly interface. A successful digital campaign should also balance the client's objective and best industry practices to deliver favourable results. She also believes that staying “on the pulse” of the technology and digital industry will help to maximise client value by using the information to make informed decisions. Spence-Johnson emphasised that it is critical to be consistent when managing and running digital campaigns. They advised client companies to increase visibility and accessibility on social media, websites, and apps and through channels such as advertisements and e-mail marketing.Īdditionally, she pointed out that operating in a pandemic has also created the need to recruit and outsource specialised talent to manage aspects of a business, ultimately maximising operational efficiency while navigating the “new normal”. Spence-Johnson revealed that her group of companies became more receptive to their customers' changing demands. She asserted that the pandemic accelerated the use of digital channels, especially for traditional brick and mortar businesses. Additionally, superior customer service is a common thread throughout companies, including Blue Ember Concepts marketing and advertising, 744 construction, Blue Ember Art and Design School, and Bytes Cafe. She notes that Blue Ember invested heavily in “frustrating tradition with creativity” to “wow” their clients. She and her husband, the co-director, saw an opportunity to synergise their innate creativity with a viable market demand, which involves translating an idea into a scalable commercialised product through strategic brand marketing and full-scale development. Spence-Johnson recounts that the group started as a concept. Simone Spence-Johnson, director of operations at Blue Ember group of companies and president of the Manchester Chamber of Commerce, is thrilled to be a creative entrepreneur while balancing life as a mother and wife. Simone Spence-Johnson, director of operations, Blue Ember.(Photo: Daniel Walker)
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